Why Digital Marketing Outsourcing Is Imperative for B2B Brands
If you want your B2B business to gain and retain market share beyond 2022, digital marketing outsourcing is no longer optional—it’s imperative.
As a marketing executive, you know your prospects are looking for your solutions online. But the internet is a big, crowded, noisy place. How do you stand out? By standing on the shoulders of professionals.
Here’s why digital marketing outsourcing makes business sense.
The Difference Between B2B And B2C Online Marketing
Many consumer-facing brands can conclude transactions online, which means they can automate their customer journey. This lowers their Cost Per Acquisition (CPA), but they depend on volume.
Business-to-business sales often involve multiple decision-makers, so one sale requires a hands-on sales or accounts manager. This increases the CPA, but they also enjoy higher Customer Lifetime Value (CLV).
These distinctions mean that budget and resource allocations between sales and marketing are entirely different too.
Take out: If B2B marketers want to get the most bang for their digital marketing buck, it’s better to save on payroll and spend on professional services instead.
Why Outsource Digital Marketing?
Heads of marketing for B2B companies have their hands full with the overall strategy and management of the brand.
In the world before digital, they would likely illicit the help of media buyers, PR specialists and such to carry out their marketing communication plans. When digital emerged and was still “small”, most managers took on the task in-house.
Fast forward 25 years, and online marketing dominates. It’s replaced traditional advertising, public relations, and customer relationship management. Even major events are held online. The problem is that companies are still trying to fulfil these roles alone!
Not only that, but Search Engine Optimisation (SEO), customer experience, and social media management are specialised functions on their own. That means that you must hire qualified resources to manage it successfully.
Where businesses get it wrong: trying to hire one person to write, design, optimise, schedule, publish and engage. And do it all well. Ludicrous, right?
What Aspects of Digital Marketing to Outsource
In an ideal world, you would have an agency create a digital marketing strategy based on your overall marketing plan, and run with it. These can include and are not limited to:
- Media planning
- Content creation (social media, blogs, emails)
- Content planning
- Copywriting
- Design
- Production
- Editing
- Social media management
- Scheduling & publishing
- Community management
- Digital advertising
- Google Ads
- Premium ads
- Boosted posts
- Sponsored content
- Online Reputation Management (ORM)
- Social listening
- Maintain online profiles, and reviews
- SEO and Website Maintenance
The Benefits of Digital Marketing Outsourcing
Digital Marketing Outsourcing means handing off your profitable marketing functions to experts to get your desired results.
- Improved Business Efficiency
An agency has the tools and expertise to handle the heavy lifting, allowing you and your internal resources to focus on other priorities.
- Accountability and Risk
Not much in life comes with guarantees. But in this instance, your outsourced digital marketing agency is entirely responsible for achieving the KPIs of your agreement.
- Experience
There are probably very few problems your agency hasn’t had to solve in the past. As pros, they can think out of the box and boost your brand in ways you wouldn’t have imagined.
- Budget Efficiency
You get the benefit of an entire team of experts for a fraction of the price. Digital marketing outsourcing becomes a taxable business expense AND relieves the burden on HR!
- Fresh Insights
When doing all the marketing yourself, there’s no time to look up and get a new perspective. Outsourced digital marketing puts fresh eyes on your business. Ongoing analytical reporting and research bring new insight to light.
- Access to The Latest Technology & Trends
Agencies invest significantly in tools for efficiency and staff training so they can deliver the best value. A good agency has tried and tested all methodologies and conforms to best practices.
The Competitive Edge
Online marketing is just highly competitive—it’s the busiest marketplace in the world! Digital marketing outsourcing proliferates your success rate.