Track. Analyse. Optimise.
We give you monthly analytical insight into how your digital marketing activities are performing—and where they can do better.
How to Improve Your Organic And Paid Media Performance
Measure the Metrics That Matter
All website, advertising, social media analytics are measured against your marketing strategy KPIs. The recommended action steps keep your business objectives in mind. Their purpose is to fill your sales funnel and increase leads.
Optimise For Lower Costs, More Clicks, And No Lost Leads!
Capture More Qualified Leads
Get a free website audit when we build your strategy.
Why Marketing Optimisation Matters
Analytics and insights inform optimisation,
so you can:
- Make content relevant.
- Enhance user experience.
- Craft stronger CTAs.
- Improve CTR.
- Increase leads.
- Lower advertising costs.
- Increase sales.
- Yield higher ROI.
Marketing Optimisation by Famous Digital Media
“If you can’t measure it, you can’t improve it.”
The beauty of online marketing is that everything is measurable. What matters is what you track! We know which metrics to measure and what they mean.
Our monthly marketing reports give you access to a plethora of valuable insights and analytics that are easy to read.
The reports break down the big data and translate it into actionable steps. What’s more, we also execute all the marketing optimisation recommendations that you approve.
Clear Action Steps
All activities are evaluated against KPIs aligned to your strategy. Every marketing optimisation suggestion drives you closer to your business goals.
Data Analysis: What We Measure
Here are the top twenty metrics that we analyse.
- Bounce Rate
- Click-Through Rate (CTR)
- Conversion Rate
- Cost Per Acquisition
- Cost Per Click
- Cost Per Conversion
- Cost Per Lead
- Customer Acquisition Cost
- Customer Lifetime Value
- Engagement Rate
- Goal Completion Rate
- Mobile Traffic
- New Vs Return Visitors
- Page Views
- Total Website Visits
- Traffic by Channels
- Web Traffic Sources
We drill down into these metrics to better understand user behaviour and ultimately uncover what users want.
Monthly Analytics and Insight Reporting for Data-Driven Decisions
- To-the-point analytical reporting.
- The complete picture of how your marketing activities are performing.
- Campaign measurement and conversion tracking.
- Website analytics and performance review.
- Actionable recommendations.
- Mid-month dashboards and monthly reports.
- Marketing optimisation execution.
Organic and Paid Content Management
This is where the real marketing optimisation lies.
We put any recommendations that you approve into action. We have a talented team of content creators at the ready. We will amend and publish all the changes and manage your digital advertising campaigns with care.
Everything we do is for the overarching goal of filling your sales pipeline with more able and ready buyers!