Why You Need Animated Videos in Marketing
You’ve probably heard this before, but you need to hear it again. Video is in, it’s now, and it’s extremely powerful. Using animated videos in marketing is non-negotiable.
In a world where “content is King”, video is its throne. And animated videos are one of the most effective ways to cash in on video marketing.
Here’s how you can use animated videos in marketing to give your marketing communication mix a competitive edge.
A Clear Demand
Video is not popular because “everyone is doing it”. It is what everybody is asking for.
Unlike social media marketing—where marketers intercepted without invitation, causing younger generations to flee to ad-free platforms—consumers want to see videos.
Let’s clarify: they want to see videos that provide value.
Content consumers want to know how things work; see real product reviews and demos of how to set up or clean their new product.
Guess what? They’d also rather watch a short video about how your goods will benefit them rather than read about it. Explainer videos are an excellent way to use animated videos in marketing.
“54% of consumers want to see more video content from a brand or business they support”
(HubSpot, 2018)
What Are Explainer Animation Videos?
Explainer videos are short-form videos that explain a product or service. They are typically 2D animated and between 1-3 minutes long—brevity is the crux.
You’ll see them on a company’s home page or at the start of an intro meeting. But, as the name suggests, they can explain anything, so they are helpful in all stages of the customer journey.
Why Use Animated Videos, Specifically?
So why should you use animated videos in marketing—why won’t a video of you talking do?
Explainer videos have two specific functions. They need to grab attention and convey a concept fast.
Vloggers who record themselves talking have different goals in mind for that content. You could choose a live-action explainer video, but you’d still need to add FX in post-production for the explainer to be effective.
That’s because you want people to understand what is happening even if they are watching without sound.
Benefits of Animated Videos in Marketing
- Affordable production. No crew, props, or studio rental.
- Fewer constraints. Animations can do anything and go anywhere when actors (and budget) can’t. With animation, your imagination is the limit.
- More online real estate. Load vids on YouTube and Vimeo, embed them on your website, and share them on social media channels. Boom! Internet take-over.
- Appear higher in SERPs. Remember that videos are featured under ads and above organic results on search engine results pages.
- Eye-catching. Once images and text start moving on a page, it’s hard not to watch.
- Memorable. Entertaining design and strong copy can increase brand recall.
- Shareable. Videos have the most potential to go viral because almost every platform supports video (unlike web links that can’t go in an Instagram post). Downloadable videos that can be shared via WhatsApp are incredibly potent.
87% of video marketers say video, in general, gives them a good return on their investment.
(Wyzowl)
Ways to Use Animated Videos in Marketing
You can use video marketing to accomplish almost any communication goal.
- Brand Awareness: Create a good first impression as you introduce your offering in an entertaining (and engaging) way.
- Education: Explain a complicated, lengthy process that typically needs accompanying visuals.
- Promotion and Sales: Think of Rich Media as the digital TV ad. (Learn more about rich media here). Or use animated videos as full-length ad in YouTube spots (ask us how).
- Onboarding: Welcome new customers or employees via a series of short videos they can watch at their own pace.
- Customer Care: How-to videos device care or solving typical troubleshooting.
- Those are the highlights. There are many more ways to use animated videos in marketing.
86% of businesses reported using video as a marketing tool in ’21 & ‘22.
(State of Video Marketing)
Start Making Videos!
Social Media Week says, “78% of people watch online videos every week, and 55% view online videos every day. In fact, that 54% of consumers want to see more video content this year.”
Let’s give the public what they want!
Our content creation services include making animated videos. We ensure that the video serves your strategy, devise the key message, storyboard, and source voices overs.