Build A 2023 Content Marketing Strategy with Best Practice Trends
Trends, trends everywhere—but what will help your content marketing strategy?
You know the importance of a content marketing strategy, but did you know that it needs to be updated continually? The digital marketing and content marketing landscape changes as new trends arise. Leveraging these trends keeps your content marketing on point.
Here is the ultimate guide to 2023 trends and best practices for your 2023 content marketing strategy.
Why Should You Use Trends to Inform Your Content Marketing Strategy?
Trends can help ensure that what you’re saying is relevant over mediums that will get your content gets in front of the right eyeballs.
Otherwise, it’s easy for your content to be overlooked by modern consumers with numerous options and little attention.
You don’t have to follow trends blindly. Instead, think about how they might fit into your brand’s personality and voice—and if they do, how will they enhance it?
Trends Expose New Mediums of Content Creation
Content creation has undergone a revolution in the last several years. Video and podcasting have been around for a while, and yet they are still gaining traction. There is always a new social media platform launching, and virtual reality offers exciting ways to really connect with audiences.
Let’s explore the trends you want to incorporate into your content marketing strategy.
Trend 1: Become Interactive
Interactive content is a great way to engage your audience. You can use it to promote a product or service, encourage action from the audience, or educate the audience.
For example, interactive content can promote a product or service by asking readers questions, inviting them to share their thoughts, or leaving a review.
Remember that interactive content includes asking readers to take action, like participating in a survey to win a prize. This type of interactivity encourages repeat visits because people who have engaged with your site will likely return for something else relevant, such as an event.
Another option is to use interactive content in an educational campaign, which could include quizzes or any other gamification. Educational campaigns work best with an incentive, like access coupons.
Trend 2: Storytelling
Storytelling isn’t anything new, per se. It is a powerful way to build trust with your audience because it allows you to share information in a relatable way. Storytelling also helps build community by giving people something they can share through common experiences or interests (such as hosting a round table).
Trend 3: Hyper-Personalisation
Following on from storytelling, hyper-personalisation is the process of delivering relevant, targeted messaging in a way that feels natural. This creates an even stronger bond with your audience. Hyper-personalised content can help you improve engagement, conversions, and sales.
Trend 4: Improving Content Experience (CX)
Content experience (CX) is a holistic view of the customer journey that includes all touchpoints. It’s the sum of all interactions with a brand, including digital and physical touchpoints, from awareness to purchase.
At its core, CX is about giving consumers the best possible experience across all channels. That can mean ensuring your website is mobile-friendly or providing excellent customer service via email or social media.
Trend 5: Intentional Content
You already know that content should build trust with your audience, increase brand awareness, and drive engagement. Creating intentional content will ensure you reach those goals.
Make sure your content resonates with the people who want to read it. If they don’t care about what you have to say, then there’s no point in publishing anything at all!
Your content market strategy must convey a cohesive story and create a focused path for your audience. All of which drive your marketing goals.
Trend 6: Search Engine Optimisation
You can’t ignore Search engine optimisation (SEO)! It is more important than ever.
SEO is a long-term strategy and requires patience. But if you are determined to succeed with your content marketing strategy, spending time on SEO will pay off in the long run.
Trend 7: Create Optimised Content for Voice Search
You don’t need more evidence that voice search is the future. Just look at how many friends have Google assistant, Siri, or Amazon’s Alexa in their homes. Let’s not forget innovations like ChatGPT. In fact, if you haven’t heard of ChatGPT yet, here is a good summary of What ChatGPT is and why you should care.
Trend 8: Incorporate video, podcasts and virtual reality (VR)
If you are looking to stand out, consider using video and podcasts and virtual reality (VR) in your content marketing strategy.
The importance of video is clear: it’s the fastest-growing format on social media platforms like Facebook and Instagram.
According to HubSpot Research, “Nearly nine out of ten people report wanting to see more videos from brands in 2021, making video an excellent tool for lead generation and brand awareness.”
Better yet, it is proven that video increases conversions by as much as 80% on e-commerce sites. While conversion doesn’t mean a sale on a B2B website, markets can (and should) be excited at this prospect. With video, you can get more people into your pipeline.
Podcasts are another great way to keep people engaged with your brand’s messaging. As reported on ITWeb the South African podcast market is forecast to be up to 19 million monthly listeners by 2024… as digital media increasingly influences how the audience consumes content.”
Finally, VR allows viewers to experience real-life settings without leaving home! This medium is handy when telling stories about site plans or systems architecture that would otherwise be hard to envision.
Worth It!
We hope this article has helped you to understand how to use trends in your content marketing strategy. It’s not just about keeping up with what’s hot right now–it’s about staying ahead of the curve and quickly adapting as new technologies emerge. We believe these best practices will enable you to create an effective plan that keeps your business relevant in 2023 and beyond!
A detailed content marketing strategy will take time, effort and resources, but the results will be worth it. If you would like expert eyes on your content marketing strategy, set up a meeting