by Maxine Bolt | Jul 7, 2021 | AI and Automation, Digital Marketing, Digital Marketing Strategy, UX/UI, Website Management
Chatbots for Marketing Thanks to the proliferation of conversational marketing, chatbots for marketing have become a staple—you see them everywhere these days! However, that’s not to say that you have to have a chatbot or virtual assistant on ALL your channels,...
by Maxine Bolt | Jun 2, 2021 | Digital Marketing, Digital Marketing Strategy
An Introduction to Conversational Marketing Conversational marketing isn’t a new concept in brand communication, but how it’s done has evolved substantially. For example, instead of sounding conversational in one-way, broadcast marketing communication, brands...