Building The Brand Identity Of Your Business
Brand Identity: How to Make it a Solid Investment for your Business Your brand identity is the first thing a prospect experiences in your business. It is the personality of your brand and your first customer drawcard. Here’s why a standout and...Designing For User Experience
User Experience Design – Don’t Skimp on UX! If User Experience Design is not at the center of all your marketing efforts, call it a day. Ask the experts; search Google—A/B test for yourself—User Experience (UX) ultimately determines your marketing...The Use Of Chatbots For Marketing
Chatbots for Marketing Thanks to the proliferation of conversational marketing, chatbots for marketing have become a staple—you see them everywhere these days! However, that’s not to say that you have to have a chatbot or virtual assistant on ALL your channels,...An Introduction to Conversational Marketing
An Introduction to Conversational Marketing Conversational marketing isn’t a new concept in brand communication, but how it’s done has evolved substantially. For example, instead of sounding conversational in one-way, broadcast marketing communication, brands...Generation Y1 and Y2 Millennial Segments
As the largest cohort with the most spending power, Millennials are the apples of marketers’ eyes.