by Maxine Bolt | Jun 2, 2021 | Digital Marketing, Digital Marketing Strategy
An Introduction to Conversational Marketing Conversational marketing isn’t a new concept in brand communication, but how it’s done has evolved substantially. For example, instead of sounding conversational in one-way, broadcast marketing communication, brands...
by Maxine Bolt | May 5, 2021 | Digital Marketing, Digital Marketing Strategy
As the largest cohort with the most spending power, Millennials are the apples of marketers’ eyes.
by Maxine Bolt | Apr 7, 2021 | Digital Advertising, Digital Marketing, Digital Marketing Strategy, Social Media Advertising, Targeting
Millennials hold the most buying power of all other generations, which means they are also the most targeted.
by Maxine Bolt | Mar 3, 2021 | Digital Marketing, Digital Marketing Strategy, Email Marketing, Targeting
You know the moment you can tell someone doesn’t remember who you are? That’s how your customers feel when you don’t personalise your marketing.
by Maxine Bolt | Feb 11, 2021 | Customer Journey and Sales Funnel, Digital Marketing, Digital Marketing Strategy, Targeting
You know the moment you can tell someone doesn’t remember who you are? That’s how your customers feel when you don’t personalise your marketing.
by Maxine Bolt | Jan 6, 2021 | Digital Advertising, Digital Marketing, Digital Marketing Strategy, Email Marketing, PPC, Social Media Advertising, Social Media Marketing, Targeting
Planning your Digital Marketing Strategy for 2021 Reality Check: We’re Covid-Fatigued Too Allow us to clear the air quickly. We’re all feeling Covid-fatigue. The original plan for this post was to focus on the future, leaving the pandemic behind us (where it belongs)....
