by Maxine Bolt | Jan 5, 2022 | Customer Journey and Sales Funnel, Digital Marketing, Digital Marketing Strategy, Lead Generation
Without a Sales Funnel, Your Digital Marketing is Going Nowhere! Is your digital marketing all clicks and no conversions? Do you wonder where your money is going? Probably to the same place that your leads are: nowhere. You need a sales funnel, pronto. Here’s why...
by Maxine Bolt | Nov 3, 2021 | Digital Marketing, Digital Marketing Strategy, SEO, Website Management
Understanding SEO What is SEO? Why do I need it? How can I improve my website’s SEO? Um—actually—where does SEO fit into my digital marketing? The Unbelievably Easy Explanation of Search Engine Optimisation You hear about SEO all the time. You know...
by Maxine Bolt | Oct 6, 2021 | Digital Marketing, Digital Marketing Strategy, Email Marketing, Lead Generation
How Many of These Nudge Marketing Examples Do You Recognise? Nudge marketing refers to tactics used to help customers make fast, beneficial purchasing decisions. While nudging has been around as long as marketing itself, methods have evolved along with consumer...
by Maxine Bolt | Sep 1, 2021 | Branding, Digital Marketing, Digital Marketing Strategy
Brand Identity: How to Make it a Solid Investment for your Business Your brand identity is the first thing a prospect experiences in your business. It is the personality of your brand and your first customer drawcard. Here’s why a standout and...
by Maxine Bolt | Aug 4, 2021 | Content Creation, Copywriting, Design, Digital Marketing, Digital Marketing Strategy, Targeting, UX/UI, Video Content, Website Management
User Experience Design – Don’t Skimp on UX! If User Experience Design is not at the center of all your marketing efforts, call it a day. Ask the experts; search Google—A/B test for yourself—User Experience (UX) ultimately determines your marketing...
by Maxine Bolt | Jul 7, 2021 | AI and Automation, Digital Marketing, Digital Marketing Strategy, UX/UI, Website Management
Chatbots for Marketing Thanks to the proliferation of conversational marketing, chatbots for marketing have become a staple—you see them everywhere these days! However, that’s not to say that you have to have a chatbot or virtual assistant on ALL your channels,...
