Boost Your Conversions with Lead Magnets

Which offer seems more compelling?

“Join our mailing list to receive updates about our brand.”

or

“Enter your email and receive this FREE guide that will skyrocket your web traffic!”

If you want to build your mailing list, you need lead magnets. Period.

What is a Lead Magnet?

Simply put, a lead magnet is a “freebie” that you offer your potential customers as an incentive to exchange their email address. An enticing lead magnet will boost your email list and enable you reach more qualified leads.

Now you may be wondering, “Why exactly do I need to up my email marketing, isn’t content marketing better after all?”

Too many businesses rely solely on content marketing and forget to make use of this more traditional approach. Email marketing isn’t dead. In fact, it is a highly effective way to increase your conversions. The prospects receiving your emails have already shown an interest in your brand, and the chances are that they’re teetering on the fence.

Why are Lead Magnets so Effective?

1. Lead Magnets Position Your Brand as an Expert
What better chance to show off your skills and knowledge, than by giving customers a “look under the hood” into the strengths of your business. Reassure customers that you are the professional they’re looking for, able and willing to solve their problems.

2. They Build Consumers Trust
Lead magnets are a great way for customers to get a “feel” for your business and the quality you offer. They help your customers to get to know you and, by providing them with useful tools, build meaningful relationships.

3. They Make Your Customers Feel Valued
Giving your customers a “no-strings-attached” gift shows them that you are not money-grabbing, but instead trying to add value to their experience. Quality without demanding anything in return will make your customers feel appreciated.

4. They Educate Your Target Market
Your customers don’t want to be sold to. They want to make educated and
considered decisions. How many times have you purchased something on impulse and immediately regretted it? Would you go back and by another product from that store again? Not likely. Your business needs loyal customers who will continue to make repeat sales. When they make an informed decision to buy from your company, they feel confident. They trust in your brand and will want to return.

What makes a good lead magnet?

Making lead magnets is like playing poker—you need to reveal the right amount of information. Assure your consumers of the value of your product or service, as well as your professional expertise, but still keep some tricks up your sleeve.

To create a lead magnet that will entice your consumers, you need to make something that will be of use to them. Your lead magnet needs to solve a specific problem that your target market is facing.

If you give your prospects a low-value lead magnet, they will expect a low-value service and are not going to partner with you. At the end of the day, your lead magnets are a reflection of your brand, and they need to be useful and high quality.

Lead magnets need to be “quick to digest”. To the point. Giving your customers the information they’re searching for in a simple and easy to understand format. They shouldn’t have to navigate pages of irrelevant text before they hit the jackpot.

“Sign up and you will receive you exclusive guide… within the next week.”

What a let down! Your lead magnet needs to be immediately accessible. No one likes to wait. When unlocking new doors, instant gratification remains the key in our modern world. Lead magnets are like the free samples that you get at the shops, if you don’t like the taste, you aren’t going to buy.

8 Lead Magnets That You’ve Got to Try:

1. Checklist
2. Cheat Sheet
3. eBook
4. Template
5. PDF
6. Free Trial
7. Coupons
8. Quizzes

Lead magnets are an essential tool for any effective marketing campaign—but, they take time and energy to produce! Let our expert team craft your compelling lead magnets while you make way for all your new leads. We have qualified team ready to assist you, whose tried-and-tested techniques will skyrocket your conversion rate. Contact our team today and let us take this burden off your shoulders.