Generation Y1 and Y2 Millennial Segments
As the largest cohort with the most spending power, Millennials are the apples of marketers’ eyes.
Marketing to Millennials
Millennials hold the most buying power of all other generations, which means they are also the most targeted.
Customer Segmentation For Marketing Personalisation
You know the moment you can tell someone doesn’t remember who you are? That’s how your customers feel when you don’t personalise your marketing.
Marketing Personalisation
You know the moment you can tell someone doesn’t remember who you are? That’s how your customers feel when you don’t personalise your marketing.