Analytics & Insights For Marketing Optimisation
Get marketing optimisation recommendations based on rich analytics and insights from your marketing activities.
Track. Analyse. Optimise.
We give you monthly analytical insight into how your digital marketing activities are performing—and where they can do better.
How to Improve Your Organic And Paid Media Performance
Analyse Multiple Data Sources
Our best-practice data analysis methods identify the source traffic of every visit, sign up and conversion on your site. We dive deep into your content marketing and paid media campaign performance and translate the results into actionable steps.
Measure the Metrics That Matter
All website, advertising, social media analytics are measured against your marketing strategy KPIs. The recommended action steps keep your business objectives in mind. Their purpose is to fill your sales funnel and increase leads.
Optimise For Lower Costs, More Clicks, And No Lost Leads!
Capture More Qualified Leads
Get a free website audit when we build your strategy.
Why Marketing Optimisation Matters
Analytics and insights inform optimisation, so you can:
- Make content relevant.
- Enhance user experience.
- Craft stronger CTAs.
- Improve CTR.
- Increase leads.
- Lower advertising costs.
- Increase sales.
- Yield higher ROI.
Marketing Optimisation by Famous Digital Media
“If you can’t measure it, you can’t improve it.”
Peter Drucker
Valuable Data
The beauty of online marketing is that everything is measurable. What matters is what you track! We know which metrics to measure and what they mean.
Deep Analysis
Our monthly marketing reports give you access to a plethora of valuable insights and analytics that are easy to read.
Meaningful Insights
The reports break down the big data and translate it into actionable steps. What’s more, we also execute all the marketing optimisation recommendations that you approve.
Clear Action Steps
All activities are evaluated against KPIs aligned to your strategy. Every marketing optimisation suggestion drives you closer to your business goals.
Implementation: What We Use to Track
Marketing success starts with a solid plan. All of our services include marketing strategy development (with a free website audit). Once your marketing strategy is in place, implement industry-leading monitoring and tracking tools:
Google Analytics
Google Tag Manager
Google Ads Conversion Tracking
Social Media Tracking Codes
Contact Form Integrations
Our marketing optimisation services include setting up any social media accounts and pages needed.
Data Analysis: What We Measure
Here are the top twenty metrics that we analyse.
- Bounce Rate
- Click-Through Rate (CTR)
- Conversion Rate
- Cost Per Acquisition
- Cost Per Click
- Cost Per Conversion
- Cost Per Lead
- Customer Acquisition Cost
- Customer Lifetime Value
- Engagement Rate
- Goal Completion Rate
- Impressions
- Leads
- Mobile Traffic
- New Vs Return Visitors
- Page Views
- Reach
- Total Website Visits
- Traffic by Channels
- Web Traffic Sources
We drill down into these metrics nto better understand user behaviour and ultimately uncover what users want.
Monthly Analytics and Insight Reporting for Data-Driven Decisions
You’ll get:
- To-the-point analytical reporting.
- The complete picture of how your marketing activities are performing.
- Campaign measurement and conversion tracking.
- Website analytics and performance review.
- Actionable recommendations.
- Mid-month dashboards and monthly reports.
- Marketing optimisation execution.
Organic and Paid Content Management
This is where the real marketing optimisation lies.
We put any recommendations that you approve into action. We have a talented team of content creators at the ready. We will amend and publish all the changes and manage your digital advertising campaigns with care.
Everything we do is for the overarching goal of filling your sales pipeline with more able and ready buyers!
What are your Digital Marketing Needs?
You may also like
Marketing Strategy Development
Website and Social Media Content Creation
Paid Media Management
Sales Funnel and Customer Journey Mapping
Famous Digital Media Classroom
Here’s what past and present clients have said
about Famous Digital Media.
“My experience with FDM has thus far been an exciting, professional and reliable one. Their reports are on time and accurate. Their service is friendly, helpful and considerate. They totally get what we do and what message needs to go out to the respective audiences. The media content they compile is relevant and grabs the attention of our audiences. Thank you FDM for supporting us through our journey and ensuring that we reach thousands.”
"I absolutely loved working with Maxine from Famous Digital Media! She made Social Media advertising look easy. With Famous Digital Media’s help, we were able to effectively target the right audience and get leads.”
"Awesome service and really great experience!! The team has boosted our business exposure tremendously.’’
"You are an incredible leader Maxine Bolt and I have been learning so much from you this year. The way you deliver relevant content that is practical to implement is truly phenomenal. You have an amazing way of capturing your audience and getting them to think outside the box. Thank you for your leadership and for being on this journey with us.”
“Social media definitely works. We are seeing high volumes of traffic moving through my Facebook page (promoting my brand). If it wasn’t for Famous Digital Media, I would not have seen these volumes. Gary Bolt and his team definitely know social media inside out.”
“Special thanks to Gary Bolt of Famous Digital Media, who is helping us to connect to our target potential market.”
“Working with Famous Digital Media is always a pleasure. Their attention to detail, professionalism and in-depth industry knowledge make every project run smoothly, resulting in happy customers. Looking forward to working with them for years to come.”
“Professional service of a very high quality received.”
‘’I'm really happy with the determination to finish and compile any request we might have. It isn’t always easy understanding a requirement if that individual isn’t a marketing or advertising intellectual, always presenting with a helpful attitude, which makes it clear that they are willing to continue taking on new challenges and growing with our company. Thank you for your focus and determination in going the extra mile and managing all of the complexities of our request, meeting our goals. Thank you for your extra effort. Steel Studio Team.’’
‘’We have been working with Famous Digital Media for a number of years and with their professional, efficient and creative approach we have seen amazing results in our web and social media marketing campaigns. Thank you to Maxine and your excellent team!’’
‘’Famous Digital Media is a great company to work with. They are readily available to help, sort out and assist - they go the extra mile and provide the much-needed personal attention. I would highly recommend this company!’’
‘’Consistent, considered service and active responsiveness. The FDM team is always willing to work through any issues in order to optimise results.’’
"We have had the pleasure of working with Famous Digital Media for several of our digital campaigns and during our distributor conference. Their expertise in creating compelling marketing collateral has significantly enhanced our outreach and engagement efforts. The team at Famous Digital Media is not only creative and professional but also highly responsive to our needs and feedback. Their attention to detail and commitment to delivering high-quality results have made a substantial impact on our marketing success. We highly recommend Famous Digital Media to any organization seeking top-notch digital marketing services."
‘’Awesome experience with Famous Digital Media. Maxine was professional and extremely diligent. Would recommend them to anyone.’’
“Professional, efficient and a great assistance to have when needed! Thanks for the awesome work!’’
‘’Excellent service, effective marketing strategy and quality reporting tools. I will definitely recommend Famous Digital Media.’’
‘’A great team to work with, informative, always friendly and ready to assist. Would gladly recommend.’’
"Great baseline training for the team and I felt it was hugely valuable. Thank you Famous Digital Media"
‘’Maxine delivered an outstanding lecture on social media strategies, impressing everyone with her professionalism and depth of knowledge. Her presentation was both informative and engaging, covering key insights and actionable strategies that added massive value to our event. The audience walked away with a greater understanding of social media’s impact and practical steps to enhance their own strategies. Maxine’s expertise and approach truly elevated the experience for all who attended, leaving a lasting impact. I highly recommend Famous Digital Media for anyone looking to deepen their knowledge in this area!’’
