Analytics & Insights For
Marketing Optimisation
Get marketing optimisation recommendations based on rich analytics and insights from your marketing activities.
Track. Analyse. Optimise.
We give you monthly analytical insight into how your digital marketing activities are performing—and where they can do better.
How to Improve Your Organic And Paid Media Performance
Analyse Multiple Data Sources
Our best-practice data analysis methods identify the source traffic of every visit, sign up and conversion on your site. We dive deep into your content marketing and paid media campaign performance and translate the results into actionable steps.
Measure the Metrics That Matter
All website, advertising, social media analytics are measured against your marketing strategy KPIs. The recommended action steps keep your business objectives in mind. Their purpose is to fill your sales funnel and increase leads.
Optimise For Lower Costs, More Clicks, And No Lost Leads!
BUSINESS
Capture More Qualified Leads
Get a free website audit when we build your strategy.
Why Marketing Optimisation Matters
Analytics and insights inform optimisation,
so you can:
- Make content relevant.
- Enhance user experience.
- Craft stronger CTAs.
- Improve CTR.
- Increase leads.
- Lower advertising costs.
- Increase sales.
- Yield higher ROI.
Marketing Optimisation by Famous Digital Media
“If you can’t measure it, you can’t improve it.”
Peter Drucker
Valuable Data
The beauty of online marketing is that everything is measurable. What matters is what you track! We know which metrics to measure and what they mean.
Deep Analysis
Our monthly marketing reports give you access to a plethora of valuable insights and analytics that are easy to read.
Meaningful Insights
The reports break down the big data and translate it into actionable steps. What’s more, we also execute all the marketing optimisation recommendations that you approve.
Clear Action Steps
All activities are evaluated against KPIs aligned to your strategy. Every marketing optimisation suggestion drives you closer to your business goals.
Implementation: What We Use to Track
Marketing success starts with a solid plan. All of our services include marketing strategy development (with a free website audit). Once your marketing strategy is in place, implement industry-leading monitoring and tracking tools:
Google Analytics
Google Tag Manager
Google Ads Conversion Tracking
Social Media Tracking Codes
Contact Form Integrations
Our marketing optimisation services include setting up any social media accounts and pages needed.
Data Analysis: What We Measure
Here are the top twenty metrics that we analyse.
- Bounce Rate
- Click-Through Rate (CTR)
- Conversion Rate
- Cost Per Acquisition
- Cost Per Click
- Cost Per Conversion
- Cost Per Lead
- Customer Acquisition Cost
- Customer Lifetime Value
- Engagement Rate
- Goal Completion Rate
- Impressions
- Leads
- Mobile Traffic
- New Vs Return Visitors
- Page Views
- Reach
- Total Website Visits
- Traffic by Channels
- Web Traffic Sources
We drill down into these metrics to better understand user behaviour and ultimately uncover what users want.
Monthly Analytics and Insight Reporting for Data-Driven Decisions
You’ll get:
- To-the-point analytical reporting.
- The complete picture of how your marketing activities are performing.
- Campaign measurement and conversion tracking.
- Website analytics and performance review.
- Actionable recommendations.
- Mid-month dashboards and monthly reports.
- Marketing optimisation execution.
Organic and Paid Content Management
This is where the real marketing optimisation lies.
We put any recommendations that you approve into action. We have a talented team of content creators at the ready. We will amend and publish all the changes and manage your digital advertising campaigns with care.
Everything we do is for the overarching goal of filling your sales pipeline with more able and ready buyers!
What are your Digital Marketing Needs?
Here’s what past and present clients have said
about Famous Digital Media.
‘’Maxine delivered an outstanding lecture on social media strategies, impressing everyone with her professionalism and depth of knowledge. Her presentation was both informative and engaging, covering key insights and actionable strategies that added massive value to our event. The audience walked away with a greater understanding of social media’s impact and practical steps to enhance their own strategies. Maxine’s expertise and approach truly elevated the experience for all who attended, leaving a lasting impact. I highly recommend Famous Digital Media for anyone looking to deepen their knowledge in this area!’’
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Marketing Strategy Development
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