Digital Marketing AI Tools Favourites for 2023
Slash the time you spend researching, planning, and creating content with our favourite digital marketing AI tools for 2023.
In this blog, we’re going through AI tools that digital marketers—like us—love. If you’re itching to leverage the power of artificial intelligence but are unsure where to start, this one is for you!
Ad-Free zone. These reviews are unsponsored. We do not earn any commissions from the brands mentioned in this article.
Why Do I Need Digital Marketing AI Tools?
Artificial Intelligence (AI) can help with the heavy lifting in your marketing department. As with any automation, it helps to save heaps of time and reduces costs. AI ups the game by assisting with content creation, which is time-consuming and entirely reliant on people—until now.
The reason you want faster production is to keep up with demand! Your customers, whether B2C or B2B, all search online first. But the web is a highly competitive place. So, you need to do everything you can to ensure your brand gets in front of those eyeballs on Google Search Results (SERPS) and socials.
With so many digital marketing AI tools available now, one hardly knows where to start. We’ve found four AI tools with a proven track record to help narrow down your search. Let’s take a look.
Research and SEO
Did you think that AI was for writing and chatbots? Think again! Machine Learning (ML) and AI are changing the game regarding research and SEO.
SEMrush
Inbound digital marketers have their work cut out when planning topics that drive their communication strategy AND search engine optimisation objectives.
As the name implies, SEMrush gives you everything you need to improve your SEM—Search Engine Marketing. The SaaS digital marketing AI tool provides over 55 tools for SEO, content marketing, competitor research, PPC, and social media marketing. They have a free version available, but this is limited. It is, however, helpful for you to decide if the investment is worthwhile.
This digital marketing AI tool is perfect for small to medium-sized businesses, but big brands use them too. Tesla, Apple, IBM, Samsung, Amazon, and Quora are among their 10 million users.
You know how critical, yet laborious, research is to a digital marketing strategy and execution decisions. Something as comprehensive and polished as SEMrush gives you reliable data to help from planning organic and paid media through to analytics and insights.
HubSpot
HubSpot is an all-in-one inbound marketing software that uses AI to automate your marketing tasks and streamline your workflows. HubSpot has an API that integrates with your CRM, including Microsoft 365 Dynamics. Could it get any easier?
Written Content (Copy)
ChatGPT
By now, you have undoubtedly heard of ChatGPT, which blew up last November. News, water cooler conversations, and management meetings seem to be awash with talk about the application and potential of this digital marketing AI tool.
If you haven’t heard of it, ChatGPT (in full Chat Generative Pre-training Transformer software) is the Siri/Alexa of written digital marketing content. The artificial intelligence digital marketing AI tool is trained to follow instructions in a prompt and provide a detailed response.
Using conversational or natural language, it can answer questions and produce content— including articles, social media posts, essays, code, and emails. Our copywriter says it’s hugely impressive but points out two downfalls.
- ChatGPT can only “create” using content that already exists on the web. It does a great job of scraping the web and splicing content to give you plagiarism-free answers, but you can’t call it original.
- The machine can only paraphrase existing content, so the results tend to be wordy and repetitive. So, you will need to edit it for readability. Pro tip: chop out all the repetition!
Jasper and Rytr
Content creation is definitely an art and a science. The robots can slash time from trying to create something from scratch, but (for now), we still need human expertise. The best application for AI writing is probably bridging the gap between client and agency or agency and creative!
Your digital marketing agency relies on good briefs and communication to deliver. Have you ever received a first draft that’s not quite what you had in mind? The better the brief, the better the output—the first time.
To eliminate back-and-forth, Jasper and Rytr are firm favourites. Both digital marketing AI tools help you get your ideas on paper by writing a creative brief, creating an outline for blogs and articles, or coming up with topics for social media posts.
Graphic Design
It is hard enough to find the words to brief written content, but trying to explain your vision or concepts for design is a real challenge. You’ve got the picture in your mind, but how do you convey that to the team?
Conversely, maybe you have no clue what outcome you’re expecting, but you can’t afford to go through hundreds of renders to find it.
Midjourney
Hello, Midjourney. Working via the Discord bot on the official Midjourney Discord, this digital marketing AI Tool creates images from textual descriptions. We like it because it lets you see design variations if the first one doesn’t hit the mark.
DALL-E 2
DALL-E 2 is an AI system that can create realistic images and art from a description in natural language. The in-painting and out-painting features allow you to add something to an image or expand an image outwardly. And the resolution is outstanding.
Video Creation and Editing
Rich media, video, is crucial in advertising and organic content today. The statistics on video efficacy speak for themselves—but you might not have an entire production team at your disposal right now. This is where digital marketing AI tools show their flex!
Pictory
You can create and edit high-quality videos out of virtually nothing with Pictory. You don’t need any technical skills to use this AI video generator. Just pop in a script or article as the base of the video, and Pictory will do the rest.
Synthesia
If you’re creating content in multiple languages, Synthesia AI video creation platform that lets you “say goodbye to cameras, microphones, and actors” and translators! They can assist in 120 languages.
Speechelo
Finally, Speechelo is excellent when you just need a voice-over. This digital marketing AI tool uses text-to-speech (TTS) technology to convert text into a human-sounding voice-over. They offer a wide range of voices and accents. What we love about this product is that it is a one-time purchase.
The Options Are Endless
At the time of writing this, there are already hundreds of digital marketing AI tools out there. Each one claims to be better than the next. Some are famous because they were first to market, others have reached the top on hard-earned merit, but tomorrow there be a hundred more contenders.
The question isn’t which one to use—because you can spend months using every free trial and still be undecided. You need to ask yourself where or how you want to adopt AI. Where will it benefit you most? And how can you best implement it?
If you don’t have an eye for design, you’ll never know if the AI-generated artwork is any good. If you’re unfamiliar with grammar rules, you won’t know where to edit your AI writing pieces. Mistakes like those can cost your brand even though you save on production costs.
Alternatively, AI can be the fire starter you’ve always wanted if you’re strong in those disciplines. Or AI can help you plan your strategy, manage workflows, and write better briefs. Adopt what’s going to really add value to your workload.