Professional service of a very high quality received.
Beverley Miller
Secretary
AMPS-Africa
Your content marketing and advertising are working hard to attract prospects, but you need a well-designed sales funnel to sell!
Planning your customer’s purchasing journey and sales funnel reduces the risk of qualified leads slipping through the cracks. The system streamlines the process of nurturing prospects to become leads and convert them into customers. You are better equipped to retain more customers and scale your business.
Benefits of a Sales Funnel System
- Increase customer awareness
- Form stronger emotional connections and consumer buy-in
- Capture and convert more leads
- Create upsell and cross-sell opportunities
- Increase customer retention
- Improve sales forecasting
- Earn a higher return on marketing investment
- Identify and improve problem areas
What is a sales funnel, and how can it help my business?
The sales funnel (sometimes called a marketing sales funnel) amplifies the impact of your digital marketing, enticing targeted, qualified leads to purchase. Every aspect of the customer journey is carefully designed to lead customers from getting-to-know-you to choosing to buy.
Customers that experience a pain-free buying journey form a loyal connection with your brand. They are more likely to become life-long repeat customers and a powerful extension of your sales force through positive word of mouth.
Learn more about a sales funnel strategy
How the Stages of the Marketing Sales Funnel Work
Here is a basic outline of how a sales funnel may work:
Awareness. People are made aware of or discover your offering through advertising, social media or content marketing (like a blog).
Activation. A prospect expresses interest by submitting their email address as “payment” for something that provides value. For example, a newsletter, a free eBook, template, cheat sheet, or a webinar. The prospect is now a lead.
Retention. The exchange takes place. The lead receives a link to retrieve their free tool or enters an email nurturing funnel. With this, they are offered even more value or an incentive that creates a desire to purchase, such as a free 30-day trial, or 20% off their first purchase.
Revenue. The lead is compelled to take action and makes a purchase on your paid offer.
How large should my business be before I develop a sales funnel?
It is never too early to develop a sales funnel – in any size business. A sales funnel is a powerful tool to help streamline processes, attend to all potential customers and grow your business.
You can only benefit by having a defined strategy to increase brand exposure and, in turn, ensure that more people who come across your brand are compelled to click!
Customers are armed with more choice and perform far more pre-purchase research than ever before. Managing your sales funnel gives you a competitive edge. It enables you to create a pleasant journey where prospects feel confident about choosing your company above others.
A word from our valued clients
Working with Maxine and Gary is an absolute pleasure! Both of them are knowledgeable and experts in the industry. They are constantly growing and moving forward with the latest trends, keeping up to date and staying ahead of the pack. They focus on the individual needs of each client and strive for excellence in every piece of work that they produce.
Lisa Brown
Former Intern
FDM
Excellent service by a group of professionals in the digital media industry! Thank you Maxine & team for helping us turn a new page for our business.
Nicola Albers
Functions Manager
Wederom Boutique Winery
I have had the pleasure of partnering with the Famous Digital Media team for over a year now and find them to be professional, innovative and progressive in their service offerings and value they add to their clients. Being in the brand industry, they go the extra mile to understand their clients business ensuring they always shape the right brand message.
Robynne Shields
Document Enhancement Specialist
Admin Inc.
It is such a pleasure working with Famous Digital Media. They are professional and highly skilled marketers. Each brief includes distinct objectives and sincere concern for their clients’ success. Integrity such as theirs is rare.
Deidre Erasmus
Owner
Copywriting Services
My experience with FDM has thus far been an exciting, professional and reliable one. Their reports are on time and accurate. Their service is friendly, helpful and considerate. They totally get what we do and what message needs to go out to the respective audiences.
Brenda Vermaak
CEO
Lords of the Manor Holistic Rehabilitation Centre
Special thanks to Gary Bolt of Famous Digital Media, who is helping us to connect to our target potential market.
Trevor Nel
Chairman
Fourways Community Chamber
Social media definitely works. We are seeing high volumes of traffic moving through my Facebook page (promoting my brand). If it wasn’t for Famous Digital Media, I would not have seen these volumes. Gary Bolt and his team definitely know social media inside out.
Lourens Ian Botha
Founder
Rooikop Biltong & Braai
We are super grateful for the work that you do as @famous_digital_media As Visionstryt our workshops would not be as world class if you were not a great part of them. Thank you for adding value to the industry. Greater things to come as many practices implement the solutions you provide.
OB Malope
Managing Director
Visionstryt
The media content they compile is relevant and grabs the attention of our audiences. Thank you FDM for supporting us through our journey and ensuring that we reach thousands.
Brenda Vermaak
CEO
Lords of the Manor Holistic Rehabilitation Centre