Analytics & Insights for
Marketing Optimisation

Analytics & Insights for Marketing Optimisation

Get marketing optimisation recommendations based on rich analytics and insights from your marketing activities.

Get marketing optimisation recommendations based on rich analytics and insights from your marketing activities.

Track. Analyse. Optimise.

We give you monthly analytical insight into how your digital marketing activities are performing—and where they can do better.

How to Improve your Organic and Paid Media Performance

Analyse Multiple Data Sources

Our best-practice data analysis methods identify the source traffic of every visit, sign up and conversion on your site. We dive deep into your content marketing  and paid media campaign  performance and translate the results into actionable steps.

Measure the Metrics That Matter

All website, advertising, social media analytics are measured against your marketing strategy KPIs. The recommended action steps keep your business objectives in mind. Their purpose is to fill your sales funnel and increase leads.

Optimise for Lower Costs, More Clicks, and No Lost Leads!

Capture More Qualified Leads

Get a free website audit when we build your strategy.

Why Marketing Optimisation Matters

Analytics and insights inform optimisation,
so you can:

  • Make content relevant.
  • Enhance user experience.
  • Craft stronger CTAs.
  • Improve CTR.
  • Increase leads.
  • Lower advertising costs.
  • Increase sales.
  • Yield higher ROI.

Marketing Optimisation by Famous Digital Media

“If you can’t measure it, you can’t improve it.”
Peter Drucker

Valuable Data

The beauty of online marketing is that everything is measurable. What matters is what you track! We know which metrics to measure and what they mean.

Deep Analysis

Our monthly marketing reports give you access to a plethora of valuable insights and analytics that are easy to read.

Meaningful Insights

The reports break down the big data and translate it into actionable steps. What’s more, we also execute all the marketing optimisation recommendations that you approve.

Clear Action Steps

All activities are evaluated against KPIs aligned to your strategy. Every marketing optimisation suggestion drives you closer to your business goals.

Implementation: What We Use to Track

Marketing success starts with a solid plan. All of our services include marketing strategy development (with a free website audit). Once your marketing strategy is in place, implement industry-leading monitoring and tracking tools:

Google Analytics

Google Tag Manager

Google Ads Conversion Tracking

Social Media Tracking Codes

Contact Form Integrations

Our marketing optimisation services include setting up any social media accounts and pages needed.

Data Analysis: What We Measure

Here are the top twenty metrics that we analyse.

  • Bounce Rate
  • Click-Through Rate (CTR)
  • Conversion Rate
  • Cost Per Acquisition
  • Cost Per Click
  • Cost Per Conversion
  • Cost Per Lead
  • Customer Acquisition Cost
  • Customer Lifetime Value
  • Engagement Rate
  • Goal Completion Rate
  • Impressions
  • Leads
  • Mobile Traffic
  • New Vs Return Visitors
  • Page Views
  • Reach
  • Total Website Visits
  • Traffic by Channels
  • Web Traffic Sources

We drill down into these metrics to better understand user behaviour and ultimately uncover what users want.

Monthly Analytics and Insight Reporting for Data-Driven Decisions

You’ll get:

  • To-the-point analytical reporting.
  • The complete picture of how your marketing activities are performing.
  • Campaign measurement and conversion tracking.
  • Website analytics and performance review.
  • Actionable recommendations.
  • Mid-month dashboards and monthly reports.
  • Marketing optimisation execution.

Organic and Paid Content Management

This is where the real marketing optimisation lies.

We put any recommendations that you approve into action. We have a talented team of content creators at the ready. We will amend and publish all the changes and manage your digital advertising campaigns  with care.

Everything we do is for the overarching goal of filling your sales pipeline with more able and ready buyers!

What are your Digital Marketing Needs?

Here’s what past and present clients have said

about Famous Digital Media.

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Famous Digital Media Classroom